A crucial aspect of delivering sustainable products and services is sustainable packaging. In designing sustainable packaging for a product, companies need to answer a few questions, including: will it attract consumers to the product; how much will it cost; and will it provide needed protection for my product? Sustainable packaging is not always attractive, economical or sturdy; whereby unsustainable packaging may be cheap, convenient and strong, it is resource-intensive and wasteful.
Why Implement Sustainable Packaging?
While sustainable packaging may be more expensive than conventional packaging, there are several benefits to it.
Conventional packaging depletes natural resources. Sustainable packaging demands less use of natural resources which improves, over time, the ability for businesses to continue creating products and services longer (versus having to manage natural resource depletion).
Qualities of Sustainable Packaging
Companies and consumers should be aware of the qualities of sustainable packaging.
Ensures Individual and Community Health and Safety
Sustainable packaging using recycled materials has the potential to reduce a company’s carbon footprint and resource consumption.
Employs Sustainable Business Practices
Sustainable packaging can be produced using clean technologies, best practices and appropriate safety controls.
Realizes Manufacturer’s Needs for Performance and Cost
Sustainable packaging should not be too fragile or too expensive. If the eco-friendly package is prone to breaking or too expensive, a manufacturer might choose to use conventional packaging.
Sustainable packaging may allow manufacturers to cut down operational costs, promote the sustainability of their products and increase their customer patronage.
FirstCarbon Solutions (FCS) works with clients to identify and implement sustainable business practices that will reduce their environmental impact and improve their bottom line. For more information on best practices in sustainability, subscribe to our monthly newsletter,GreenWatch.